About us

Respect Your Sensitivity

Klairs begins with a deep respect for sensitive skin.
We remove unnecessary ingredients and restore balance — thoughtfully formulated with a vegan formula at its core.

Respect Your Sensitivity

Klairs begins with a deep respect for sensitive skin. We remove unnecessary ingredients and restore balance — thoughtfully formulated with a vegan formula at its core.

Brand Philosophy

Formulated for Sensitivity

We develop our products with daily use in mind — gentle enough for sensitive skin. Free from artificial fragrance and unnecessary irritants, each formula carefully tested to ensure it’s safe for your skin.*

*Primary Skin Irritation Test on Sensitive Skin & Primary Skin Irritation Test completed on select products, with full range coverage in progress.

Balance Is Our Nature

We believe in balance — for your skin and your life. Our goal is to restore your skin’s natural balance with gentle yet effective formulas. Beyond skincare, we aim to inspire a more mindful, balanced lifestyle.

Clean in Every Step

From formula to finish, every product is made for daily use. To us, clean beauty means more than just ingredients — it’s about thoughtful choices. We use vegan formulas, follow cruelty-free practices, and choose FSC-certified paper and soy ink — all crafted with honesty and care.

Safe Ingredients

We are committed to formulating only with proven, effective ingredients. Every product is designed to be gentle and safe — free from harsh substances that may irritate sensitive skin.

No Animal Testing

Since our founding in 2010, Klairs has proudly remained cruelty-free.
We strongly oppose animal testing in any form and continue to advocate for ethical, compassionate practices in the beauty industry.

More Than a Product. A Promise.

Every Klairs product begins with intention and ends in trust.
We share with purpose — through stories, not noise.
Because skincare should feel right, not just look right.

Klairs Seoul

Klairs Seoul is the brand’s first flagship store, located in the heart of Seoul.

Customers from both Korea and around the world can discover and experience the full Klairs collection in one place. The store goes beyond skincare—it’s a lifestyle space where curated events, brand collaborations, and community programs bring the Klairs philosophy to life.

Through this offline touchpoint, Klairs aims to build deeper connections and meaningful moments with its community.